Successful Brands

Do you have a positive brand?

Successful brands have strong positive recognition and loyalty among key customer and consumer segments.

  • How clearly defined is your brand and your brand strategies?
  • How well does your marketing team execute with strategic focus?
  • How deep is your understanding of what motivates key customer segments?

Brand Work Benefits

  • Deepened understanding of what your brand stands for
  • Clarity about specific actions that will contribute to brand success.
  • Plans to increase trust, affinity and passion for your company’s brands without jeopardizing brand equity.

Our Process

We guide Brand and Marketing leaders in a collaborative process that generates insights to create compelling, believable and sustainable brand strategies that establish a shared vision for success.

  • Inquire:  Develop Deep Understanding of Current Position using Marketing Dimensions Diagnostic
  • Insight:  Establish Brand Architecture and Hierarchy
  • Establish Strategic Focus
  • Innovate:  Formulate Marketing and Sales Plan to Deliver Strategic Focus and Brand Promise
  • Implement:  Establish Plan to Ensure Successful Implementation/Execution

Marketing Dimensions Diagnostic Easy-to-administer, industry-proven marketing assessment tool

that examines six dimensions of marketing success:

     1.  Marketplace Knowledge and Competitive Position

     2.  Customer Understanding and Intimacy

     3.  Brand Positioning and Identity

     4.  Organizational Will

     5.  Strategic Foundation

     6.  Planned Results

Strategic Branding Work

We really appreciated the opportunity to work with WilderWeber Leadership Group.

They were extremely dedicated and a pleasure to work with. Their thoughtful strategy insights regarding strategic branding decisions, product merchandising, and developing our distribution channel was a tremendous help.

Alan Blake, CEO, Yorktown Technologies

Brand Leadership Workshop 2017
In-house workshop tailored to your company's unique qualities, competitive realities and available resources.

Optimize your brand's ability to ignite business performance and achieve your strategic vision.

Our fast-paced interactive workshop delivers creative thinking and strategic actionable results for growing your brand and ensuring that your brand stands out in today's crowded marketplace.