07.2012 - Want Innovation? Brainstorming is Not the Answer!
We offer this short answer: Diversity + Open-Mindedness + Persistence
Most of us are instinctively creative but we exist inside systems that often have mindsets, processes, structures, and traditions that thwart innovation.
Here are five questions to ask yourself about your organization.
- Is risk-taking punished or rewarded? In other words, are ideas that go against conventional thinking seriously considered?
- Do people look outside the organization to generate a fresh eye/perspective to create new thinking?
- Are the overall expectations that innovation is only worthwhile when it is a big, earth shattering INNOVATION or do people recognize small steps toward achieving big change?
- Are we having fun? When people are having fun, they tend to creative. The fun factor relates to being relaxed. Often, it's in the relaxed state that break-through insights occur.
- Do we seize the first idea that pops into our heads or do we generate lots of alternatives that we incubate? Once we generate ideas, do we pilot or test ideas so that we minimize our financial or marketplace exposure?
"Every creative journey begins with a problem.... It starts with a feeling of frustration, the dull ache of not being able to find the answer." Jonah Lehrer, Imagine (2012)